How do you like it?

How do you like it? – visitors wearing T-shirts printed with I like it because ___ looking at works at the open call exhibition 100人10
How do you like it? – four participants in the printed T-shirts standing in a row in front of the exhibited works

How do you like it?
2021
Performance, instruction, photographs

At “100人10 2021”, an open call exhibition where works by 100 artists could each be purchased for a flat 100,000 yen, Yamaguchi staged a performance in which visitors wearing T-shirts printed with “I like it because ___” appeared in the exhibition space every day of the run.

In earlier editions of “100人10”, artists, collectors and curators took part as jurors, but from 2021 the jury system was abolished and the 100 works that gathered the most “likes” on Instagram were selected instead.

While cynically questioning the relationship between art and its viewers in the age of social media, the work turns its attention to the contextual abuse of the “like” and to the increasingly gamified decision-making of people today.

How do you like it? – a participant in the printed T-shirt viewing paintings hung on the gallery wall
How do you like it? – a participant in the printed T-shirt standing before a wall of brightly coloured paintings
How do you like it? – rear view of a participant wearing the I like it because T-shirt in the exhibition space
How do you like it? – a participant in the printed T-shirt looking at framed works in the white-walled gallery
How do you like it? – a participant in the printed T-shirt viewing paintings in the exhibition space
How do you like it? – a participant wearing the I like it because T-shirt under the track lighting of the gallery

-Appearance-
100人10 / Tokyo Midtown, Tokyo, Japan, Nov 8 – Nov 15, 2022

-Performance-
100人10 / Shinwa Auction, Tokyo, Japan, Dec 10 – Dec 18, 2021