How do you like it?

100⼈のアーティストの作品を⼀律10万円で購入できる公募展「100人10 2021」にて、”I like it because _____”とプリントされたTシャツを着用した鑑賞者が、展示空間に出現するパフォーマンスを実施。

それまでの100人10では美術家やコレクター、キュレーターが審査員として参加していたが、2021年度からは審査員制度が廃止され、Instagramでの”いいね!数”が多い100作品を選出する形式に変更された。

SNS普及以降の芸術と鑑賞者の関係性をシニカルに問いながら、”いいね!”の文脈棄損性やゲーミフィケーション化する現代人の意思決定について再考する試み。

At “100 People 10 2021”, an open call exhibition where 100 artists’ works can be purchased for a flat 100,000 yen, a performance will be held where visitors wearing T-shirts with “I like it because _” printed on them will appear in the exhibition space every day. I like it because of ” every day in the exhibition space.

In the previous “100 persons 10” exhibitions, artists, collectors, and curators participated as jurors, but the jury system was abolished from FY2021. In 2021, the jury system was abolished and the 100 works with the highest number of “likes” on Instagram were selected.

While cynically questioning the relationship between art and its viewers since the spread of social networking, the jury also looked at the contextual abuses of “Likes” and “Gamemakers. and the decision-making process of people today, which is becoming increasingly gamified.